We’ve spent the greater part of the Summer and early Fall with an increased focus on enforcing the contract that we secured earlier this year. As a result, we’ve been a little quiet on our blog. Now we are close to the 12-month mark from the expiration of our contract in 2013. Please keep an eye on this blog for updates because we’ve got plenty of them.
Our ACT!ivism didn’t end after we ratified our contract–in fact, we’re stronger than ever!
Stay tuned in for more soon…
During their investor call last Thursday, Safeway announced that their profits had dropped in the 2nd quarter of 2012. They said that advertising and the newly launched Just 4 U rewards program were to blame for the sudden decline. The company is optimistic though that the customer loyalty program will increase profits for Safeway in the long-run. CEO Steve Burd even estimated that 35% of Safeway’s business will come from customers using the loyalty program. Continue reading
